Exploring the potential of Vietnam's fruit industry in 2025 - opportunities and challenges

Vietnam is emerging as a new bright spot in the fruit production and consumption industry in Southeast Asia. With a population of over 100 million people...

Each social media platform has its own advantages for promoting Vietnamese agricultural products. TikTok attracts Gen Z with short videos, creative challenges and the ability to spread quickly. Facebook and Zalo have a large number of users, suitable for building communities, taking care of customers and sharing recipes...

More and more Vietnamese consumers are paying more attention to health and nutrition. According to a survey, 85% of Vietnamese people improve their diet, 66% choose organic fruits. The market opens up great opportunities for agricultural enterprises, associations and international importers.

The first blueberries of the season from Canadian farms have officially arrived in Vietnam, marking the start of an exciting consumption season. The event “2025 Canadian Blueberry Season Launch” not only brings wonderful taste experiences but also opens up many opportunities for trade cooperation between Vietnamese and Canadian businesses.

Blueberries are sought after and chosen by many people not only because of their delicious taste but also because of the nutritional value they bring to our health. So what are the nutritional benefits of blueberries and what should we keep in mind when consuming this fruit?

International exhibitions are golden opportunities for businesses to showcase products, seek potential partners, expand markets, and elevate brand image on a global scale. However, to achieve maximum effectiveness, thorough preparation is the key to success. Below are the essential steps businesses should keep in mind.

Before embarking on the journey to conquer international markets, every business needs to clearly understand its own export capacity. A self-assessment helps identify strengths, weaknesses, and areas for improvement—enabling businesses to prepare strategically and increase their chances of success.

In today’s globalized economy, thousands of businesses are seeking cross-border trading opportunities. However, international buyers (importers, distributors) often struggle to find the right sellers (exporters, suppliers) — those with certified, reliable, and capable products.

In the era of deep global integration, exporting is no longer an exclusive game for “big players” — it is an open opportunity for all Vietnamese businesses, especially small and medium enterprises (SMEs). However, in reality, many companies remain hesitant when it comes to the word “export.”