Hana Huynh: (Huynh Thi Thu Hanh - Hana) in Ho Chi Minh City, Vietnam.

 •   Her work focuses on market development in the entire region with a base in Ho Chi Minh City, Vietnam.

 •   Has experience working for a regional frozen tropical fruit company in Southern Vietnam where she handled import and export responsibilities to the USA, Europe and Middle East. Hana has extensive contacts in the Southeast Asia food processing sector including dairy baking, snack foods and beverages.

 •   MS degree in Food Science and Biotechnology from Ho Chi Minh University.

 •   Work as an independent marketing consultant since 2018.  Main activity has been USA blueberries from 2018 to 2022 (U.S. Highbush Blueberry Council), California Agricultural Export Council (CAEC) from 2022 to now, California Figs, British Columbia (B.C) Blueberry Council- Canada and also have consulted with importers and manufacturers including: TMT Distribution, Queen Foods, Dan-On Foods and other firms.

 •   Conducted USDA-funded programs in market with coordination with FAS offices in Ho Chi Minh City (South), Hanoi (North). Work in strict compliance of USDA, and Cooperator rules, regulations and best practices.

♦  Market research and introduction of USA blueberries including Emerging Markets Program (EMP) in Vietnam, Philippines and Indonesia.

♦  Successfully implemented USA Blueberry Quality Samples Program (QSP) with frozen blueberries and follow up sampling and promotion activities nationwide.

♦  Conducted Market Access Program (MAP) activities for introduction of ingredients to foodservice, retail and processors including:  frozen, liquid (puree, concentrates), Dried, powders.  Reached potential customers throughout Vietnam, Cambodia and Laos.

♦  Orchestrated sampling and campaigns at major retailers Wincommerce/Masan Group, Big C-Go (Central Group) and others.

♦  Developed and launched online and interactive campaigns for USA blueberries including website, Facebook fan pages and Key Opinion Leader cooperation with mega-bloggers, celebrity chefs and suppliers.

♦  Conducted seminars (in person- and virtual) with food manufacturers, industry groups and food technology and hospitality training institutions

♦  Conducted program and activity evaluations and conformed with customer and USDA-FAS reporting requirements.